The Levels Blog

Growing your business from a small to medium size company is often a turbulent time for even the most accomplished entrepreneur. The Levels is my tried and tested model focussing on overcoming the challenges faced by business owners across the world.   Teamed with my extensive knowledge and real world experience The Levels will challenge you and change your entire way of thinking!

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The Levels Blog - Ray Moore

The Blog

The Levels focuses on challenges faced by business owners between the small to medium size transition- often a turbulent time for even the most accomplished entrepreneur!

How to become a great business leader

In a previous blog post I wrote about how many business owners believe they should lead from the front, as “only the lead dog in a dog sled team gets a change of view” or indeed the clearest view. But, in reality, that lead dog is doing all the work and can’t see what’s going on behind them. It’s the person at the back of the sled that has the time and energy to motivate and direct the team. Which got me thinking about what makes a good leader and there are two attributes that great leaders have in common:   Inspirational Inspiring people and enrolling a team is a key leadership skill. Getting people to see your vision and move in the same direction as you, because they want to, not because they have to. A true leader will inspire their team to want to achieve the same goals as them. It’s the multiplier effect; one plus one equals more than two when everyone is moving in the same direction.   Surrounded with a likeminded team Building the right team is another important part of being a leader. The aim is not to create followers, but to create more leaders that share your vision and values and contribute to your company’s culture. But you, as the business owner, need to ensure that the team is achieving goals and milestones along the way. It’s important to understand though, not everyone does share the same values as you. It’s your job to establish who does and who does not!   Not everyone is a born leader, but by having your... read more

Three steps to make your business idea a success

What’s the difference between ventures that commercially fly and those that barely get off the ground? I’m sure like me you will have had successes and also some failures over the years. At the end of the day nothing in this life is for certain and business is a risk. So here are the three fundamental keys I have found that differentiate success from failure when starting a new venture. 1. The Idea Well let’s start with the obvious. How good is the idea? Not just to you but to your target market, so do your research and understand what is needed. Don’t rely on friends and relations to give you feedback on the idea as they are not going to be impartial. You need to know right up front that your idea is not just good, it’s GREAT from the customers point of view. Now I’m sure you have had some great ideas in the past that have not seen the light of day so the next step is to have… 2. Confidence How confident are you about this great idea? It may be a great idea but are you prepared to put your money where your mouth is? Financial investors want to see commitment to an idea. Why, because they want to be confident in your confidence! Think about programmes like Dragon’s Den and how often the dragons run for the hills when they learn the person in front of them has equity but is not prepared to put it at risk. It shows a lack of confidence. At the end of the day if you do... read more

How to get the right people doing the right things right.

If you could ‘sack’ everyone within your team or company today (without fear of tribunal, notice or termination payments or indeed without any other repercussion) who would you re-employ tomorrow? Now that may bring a wry smile to your face or a serious frown but read the question again and then go through your whole team one at a time. The decision to re-employ has to be without qualification. No get out of jail cards like:- ‘I wouldn’t want to employ her again but she brings in 75% of the sales!’ ‘I definitely wouldn’t want to employ him but he’s family!’ The answers from this question may be uncomfortable but the awareness will be worth the discomfort. As a business grows it becomes necessary to create a more formal structure and appoint managers to take on some of the responsibility of running the business. Who better than the loyal and trusted employees who have helped the business owner in the early stages of growth to take on more responsibility. Over the years I have seen so many companies being run by these ‘home grown managers’. Home grown managers are the life blood in the early stages of a growing business. They hold the culture, knowledge and understanding of the business. However, when the business is ready to scale it can start to outgrow the ‘home grown managers’. Feeling more and more out of their depth these managers resist change to maintain the status quo and protect their position. From a business owner’s point of view, the temptation can be to blame the old guard and to look to introduce... read more